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AI Search and LLM Visibility: Get Your Brand Cited by AI

Q: Do you only work with Sydney businesses?

No. Rasesh Koirala is based in Sydney and works with businesses across Australia and overseas.

Your customers ask ChatGPT, Gemini and Google’s AI before they see a single link. Make sure your brand is in the answer.

Multi-platform AI visibility audit
Entity SEO and quotable content
Monthly AI share-of-voice tracking

Check your AI visibility What’s included

10+ Yearsof SEO Experience

Platforms

ChatGPT, Gemini, Perplexity

Built on

Solid SEO, no tricks

Measured by

AI share of voice

Based in

Sydney, AU

Home / AI Search & LLM Visibility

I help Australian businesses measure where they stand in AI search today, then fix the things that decide who gets cited: entities, content structure, third-party mentions and technical access for AI crawlers. It is built on solid SEO, not on tricks that will stop working next quarter.

Why AI Search Changes the Game

Classic search sends people to ten blue links. AI search gives them one answer that names two or three brands. If you are not one of them, you are not in the conversation at all.

Meanwhile, AI Overviews are taking clicks from informational searches even when rankings hold. In my study of the keywords that trigger AI Overviews, informational queries were the most affected. I explain the wider shift in how zero-click searches are reshaping SEO.

The upside is that AI referrals tend to arrive further down the funnel. Someone who clicks through from a ChatGPT recommendation has often already shortlisted you.

How LLMs Decide Which Brands to Mention

There is no single algorithm, but the signals are consistent across platforms:

Training data and the open web. Brands mentioned often, in the right context, on sources the models trust are more likely to be recalled.
Live retrieval. ChatGPT search, Perplexity, Gemini and AI Overviews fetch pages in real time. They favour pages that rank well in classic search and answer the question clearly.
Entity clarity. Models need to understand who you are, what you do and where. Consistent names, schema, profiles and knowledge graph entries make that easy.
Third-party proof. Reviews, comparison articles, best-of lists, forum threads and press mentions carry more weight than what you say about yourself.

In practice, strong SEO is the foundation of LLM visibility. The work below adds the layers AI search cares about on top of it.

What My LLM Visibility Service Includes

AI visibility audit

I build a set of prompts your customers would realistically ask, such as "best ecommerce SEO consultant in Sydney" or "which printer ink brand is cheapest per page". Then I run them across ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews.

For each prompt I record whether you are mentioned, where you rank among the brands named, how you are described, which sources are cited and which competitors appear instead. That gives you a baseline share of voice in AI search.

Source and citation gap analysis

When AI tools recommend competitors, they usually cite the same handful of sources: comparison posts, directories, review sites, Reddit threads and industry publications. I map those sources, then find which ones mention competitors but not you. That list becomes your outreach and PR plan.

Entity SEO and brand consistency

I make sure your brand is described the same way everywhere. That covers your About page, Organization and Person schema with sameAs links, Google Business Profile, LinkedIn, Crunchbase, Wikidata where appropriate, and key directories.

Clear entities help both Google's knowledge graph and LLMs connect your brand to the right topics and location.

Content AI search can quote

LLMs lift answers from pages that are easy to extract. I restructure key pages so each section answers one question directly, near the top, in plain language. Then I add supporting detail, original data and first-hand examples that generic AI content cannot copy.

Original research, pricing ranges, comparisons and specific how-to steps are the formats cited most often. Thin rewrites of what already ranks are cited least.

Technical access for AI crawlers

Many AI crawlers do not execute JavaScript, and some sites block them in robots.txt without knowing it. I check that GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended can reach your important pages. I also confirm content is in the server HTML, and decide with you which bots to allow. Where useful, I add an llms.txt file as a clean map of your key pages.

Off-site mentions and digital PR

Being mentioned on the sites LLMs trust is the strongest lever there is. That includes industry publications, best-of lists, podcasts, expert roundups and genuine community answers. I focus on earned mentions with real editorial value, the same standard I apply to backlinks.

Reviews and reputation signals

AI tools often summarise what customers say about you. A steady flow of detailed, genuine reviews on Google and relevant platforms shapes how you are described, and whether you are recommended at all.

Actionable tip: ask ChatGPT and Perplexity "what do you know about [your brand]?". If the answer is wrong or empty, fix your About page, schema and main profiles first, because that is the source material it is missing.

Measuring AI Search Results

AI visibility is harder to measure than rankings, but it can be tracked. Each month I report on:

Brand mention rate across a fixed prompt set, by platform
Position among brands named, and the sentiment of the description
Citations and links to your site inside AI answers
AI referral traffic and conversions in GA4, from sources like chatgpt.com and perplexity.ai
AI Overview appearances for your tracked keywords

Answers vary between runs, so I track trends over time rather than reacting to a single response.

GEO, AEO, LLMO: What the Terms Mean

You will see several names for this work. Generative engine optimisation (GEO) and LLM optimisation (LLMO) both mean optimising for AI-generated answers. Answer engine optimisation (AEO) is the older term for featured snippets, voice and now AI answers. They overlap heavily, and all of them sit on top of good SEO, so I treat them as one service.

What I Will Not Do

Some providers sell prompt injection, hidden text for AI crawlers, mass-produced listicles that rank yourself first, or fake Reddit accounts. These tactics can work for a short time, then get filtered out. Worse, they can damage your brand when found. I build visibility that holds up when the models and platforms update.

Actionable tip: check GA4 for referral sessions from chatgpt.com, perplexity.ai and gemini.google.com. Even a small number shows AI tools are already sending you buyers, and which pages they land on.

Who This Service Is For

Ecommerce brands that want to be recommended in AI shopping and comparison answers
Service businesses and consultants whose clients ask AI for recommendations
B2B and SaaS companies that appear in "best tools for" style prompts
Brands losing informational traffic to AI Overviews
Businesses that AI tools describe incorrectly, or not at all

How an Engagement Works

Baseline

Prompt set, multi-platform audit and competitor share of voice.

Plan

A prioritised list across technical access, entities, content and off-site mentions.

Implementation

Done for you, or coached through your team via SEO consulting.

Tracking

Monthly AI visibility and referral reporting against the baseline.

Frequently asked questions

Is LLM visibility different from SEO?

It builds on SEO. Pages that rank well are more likely to be retrieved by AI tools. The extra work covers entities, quotable content, AI crawler access and third-party mentions.

Can you guarantee ChatGPT will recommend my business?

No one can guarantee that. AI answers vary between users and runs. What I can do is increase how often you are mentioned and cited, and measure it against a baseline.

How long does it take to see results?

Technical and on-site fixes can show up in live-retrieval tools like Perplexity and AI Overviews within weeks. Changes in how models describe your brand generally take months, as new mentions build up.

Should I block AI crawlers?

For most businesses that want to be recommended, no. Publishers with paywalled content may choose differently. I help you decide bot by bot.

Does llms.txt help?

It is a simple, low-cost addition and some tools read it. It will not fix weak content or a missing entity profile on its own, so I treat it as a small extra rather than a strategy.

Do you only work with Sydney businesses?

No. I am based in Sydney and work with businesses across Australia and overseas.

The bottom line

AI search is becoming the first place customers ask for recommendations. LLM visibility makes sure your brand is part of the answer, described accurately, with a link back to you.

Check your AI visibility See packages