Most Google Ads accounts leak money
Google is happy to spend your budget whether or not it is working. Left unmanaged, an account drifts: broad-match keywords soak up irrelevant clicks, missing negatives let you pay for searches you would never want, Quality Score sags and quietly inflates your cost per click, and conversions go untracked so nobody notices any of it. The spend keeps going out; the results do not keep coming in.
An audit is how you find the leaks before they cost you another month. I go through the account the way I would if it were my own money on the line, and I tell you plainly what is working, what is wasting spend, and what to do about it.
What the audit covers
Structure & keywords
Campaign and ad-group structure, keyword relevance and match types - the foundations that decide whether spend goes to the right searches.
Wasted spend & negatives
The search terms draining budget and the negative keywords missing that should be stopping them. Usually the fastest saving in the account.
Quality Score & ad copy
Where low Quality Score is inflating your cost per click, and the ad copy and extensions that would lift it.
Conversion tracking
Whether you are even measuring the right things. If conversion tracking is broken or missing, every other number is unreliable.
Landing pages
Where the clicks actually land and whether those pages are built to convert - because a great campaign into a weak landing page still loses.
Prioritised action points
Everything ranked by impact versus effort, so you know exactly what to fix first rather than drowning in a 40-point checklist.
What you walk away with
A plain-English summary of the account: what is genuinely working, where money is leaking, and a prioritised list of action points you can act on straight away - whether you fix them yourself or hand the account to me to manage. Either way, the findings are yours. It is the same principle as my free SEO audit: real value up front, no strings.