Free SEO audit with 10 action points - $2K worth of value
Rasesh Koirala
SEO by industry

SEO built around your industry, not a template

Every industry searches differently. A plumber lives or dies by the map pack; a clothing brand lives in Google Shopping; an NDIS provider is found by support coordinators. I build the plan around how your market actually searches - the keywords, the pages, and the right mix of SEO, Google Business Profile and Google Ads.

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Industries covered
21 playbooks
Based in
Sydney, AU
Model
Advise, train or done-for-you
Channels
SEO + Ads + Maps

How industry SEO is different

Generic SEO advice treats a dentist and a removalist the same. They are not even close. Here is what actually changes from one industry to the next.

01

Different keywords, different intent

Emergency trades convert on near-me searches at 11pm; ecommerce converts on product attributes; clinics convert on treatment names. The keyword map is not portable.

02

Maps matters more, or not at all

For a cafe the Google Business Profile is 80 percent of the game. For a national clothing brand with no shopfront it is a rounding error. Knowing which is which saves you months.

03

The page architecture changes

Tradies need service-times-suburb pages. Law firms need practice-area pages. Restaurants quietly make their money on function and catering pages. The sitemap is industry-specific.

04

The Ads-versus-SEO split changes

Some niches (implants, emergency plumbing) demand Google Ads from day one. Others waste money on it. Each playbook tells you where to put the first dollar.

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SEO and Google Ads work best together

For nearly every business on this page, the winning move is not SEO or Google Ads - it is both, sequenced properly. Ads buy you visibility and leads today while SEO and your Google Business Profile compound into free, durable traffic over the next six to twelve months. Ads also double as the fastest keyword-research tool you will ever run: the search terms that convert in your ad account are exactly the pages worth building for SEO.

Each industry playbook below tells you the same four things in plain language: what to target (the profitable keywords), where to target it (Maps, organic, or Shopping), what pages to build, and how to split SEO and Ads for that specific market. I advise on the strategy or train your team to run it - your call.

Pick your industry

Twenty-one detailed playbooks. If yours is not here, tell me your niche and I will point you to the closest one.

Restaurants & Cafes

Fill tables from Maps, reviews and near-me searches.

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Clothing Brands

Ecommerce SEO: collections, products and Google Shopping.

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Plumbers

Emergency intent, the map pack and Local Services Ads.

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Electricians

Rank for suburb-level electrician jobs and win urgent work.

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Accountants

High-value clients from tax and advisory searches.

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Flooring Companies

Product plus install intent, showrooms and quotes.

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NDIS Providers

Reach participants, families and support coordinators.

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Roofing Companies

Big-ticket jobs from storm and replacement searches.

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Dental Clinics

Implants, Invisalign and new-patient bookings.

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Lawyers & Law Firms

Practice-area pages that win high-value matters.

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Real Estate Agents

Own your suburb, appraisals and vendor leads.

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Gyms & Personal Trainers

Local memberships, trials and class bookings.

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Hairdressers & Salons

Bookings from Maps, reviews and service pages.

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Physiotherapy Clinics

New patients for pain, sports and NDIS work.

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Painters

Residential and commercial repaint enquiries.

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Landscapers

Design-and-build leads from high-value searches.

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Removalists

Quote-ready movers from local and interstate searches.

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Cleaning Companies

Recurring domestic and commercial contracts.

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Mechanics & Auto Repair

Bookings from logbook, brake and rego searches.

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Builders & Renovators

Big-ticket renovation and new-build enquiries.

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Bridal Shops

Designer-stockist and wedding-dress searches, booked as appointments.

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Industry SEO FAQ

Do you only work with these industries?

No. These are the industries I get asked about most, so I have written a specific playbook for each. If yours is not listed, the same approach applies - send me your site and I will map it to your market.

Do you do the SEO or train my team to?

Both are on the table. I can advise and execute the strategy, or coach your in-house or external team to run it so the capability stays with you. Most engagements are a mix.

Should I do SEO or Google Ads?

For almost every industry here, the honest answer is both - Ads buy visibility today while SEO and your Google Business Profile compound for tomorrow. Each page below spells out the right split for that industry.

How much does it cost?

Advisory consulting starts at AUD 999/month and done-for-you monthly packages start at AUD 1,699/month. Audits and strategy are fixed-scope from around AUD 3,500, and training starts at AUD 999. See prices & packages, or send your URL for a real number.

Not sure which channel deserves your first dollar?

Send me your site and your industry. I will reply within 1 to 2 business days with an honest read on where SEO, Google Ads and your Google Business Profile should sit for your market.

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