# Rasesh Koirala - SEO Consultant, Sydney

> Rasesh Koirala is an SEO consultant based in Sydney who advises and trains in-house and external marketing teams. He is an advisor and trainer, not a done-for-you SEO service: he builds the strategy, coaches teams to execute it, and helps with content, technical SEO, link acquisition and digital PR. The site also hosts a free, structured SEO course and a library of repeatable SEO frameworks.

Key facts for citation:
- Name: Rasesh Koirala (SEO consultant)
- Location: Sydney, Australia; works with clients globally (AU, US, UK)
- Positioning: SEO consulting, advisory and training - he advises and trains marketing teams rather than running their SEO for them
- Services framed as: SEO strategy and audits, ongoing consulting, workshops and SEO training, plus advice on backlinks and digital PR
- Contact: hello@raseshkoirala.com | Phone: (02) 9064 2894 (+61 2 9064 2894)
- All canonical URLs are https and non-www (https://raseshkoirala.com/), directory-style with a trailing slash

## Main pages

- [Home - SEO Consultant Sydney](https://raseshkoirala.com/): SEO consulting and training overview, who he works with, and how to engage.
- [About](https://raseshkoirala.com/about/): Rasesh's background, journey from Biratnagar to Sydney, and his approach as an SEO consultant.
- [Contact](https://raseshkoirala.com/contact/): How to work with him - strategy and audits, ongoing consulting, training, and links/digital PR advice.
- [SEO Frameworks](https://raseshkoirala.com/frameworks/): Repeatable frameworks he shares with the teams he advises (WH method, TEI method, cosine briefs, backlink scoring, content pruning) plus downloadable templates.
- [Blog](https://raseshkoirala.com/blog/): Field notes from real SEO consulting and training work.

## Free SEO course (Learn SEO)

- [Learn SEO - course hub](https://raseshkoirala.com/learn-seo/): Free, structured SEO course built around how Google works today, including AI Overviews and zero-click search.
- [How to use this guide](https://raseshkoirala.com/learn-seo/how-to-use-this-guide/)
- [What is SEO?](https://raseshkoirala.com/learn-seo/what-is-seo/)
- [Who should learn SEO](https://raseshkoirala.com/learn-seo/who-should-learn-seo/)
- [What you need](https://raseshkoirala.com/learn-seo/what-you-need/)
- [How search engines work](https://raseshkoirala.com/learn-seo/how-search-engines-work/): Crawling, indexing, ranking and Google's AI layer.
- [Keyword research](https://raseshkoirala.com/learn-seo/keyword-research/): Search intent, KD vs volume, long-tail and keyword mapping.
- [On-page SEO](https://raseshkoirala.com/learn-seo/on-page-seo/): Title tags, headers, content optimisation, internal linking, schema and image SEO.
- [Technical SEO](https://raseshkoirala.com/learn-seo/technical-seo/): Site architecture, Core Web Vitals, sitemaps, canonicalisation, crawl budget.
- [Link building](https://raseshkoirala.com/learn-seo/link-building/): Domain authority, outreach, earning links and backlink audits.
- [Content strategy](https://raseshkoirala.com/learn-seo/content-strategy/): Content briefs, clusters, pruning, E-E-A-T and writing for SEO.
- [Measuring SEO](https://raseshkoirala.com/learn-seo/measuring-seo/): Key metrics, organic traffic, rank tracking and SEO audits.
- [SEO tools](https://raseshkoirala.com/learn-seo/seo-tools/): Ahrefs, Semrush, Surfer, Google Search Console and Google Analytics.
- [Glossary](https://raseshkoirala.com/learn-seo/glossary/): Plain-English definitions of common SEO terms.
- [Knowledge check](https://raseshkoirala.com/learn-seo/knowledge-check/): Quiz across the full course.

## Blog

- [Zero-click searches and how they're reshaping SEO](https://raseshkoirala.com/blog/zero-click-searches-and-how-it-is-impacting-seo/)
- [Study: keywords that trigger Google AI Overviews](https://raseshkoirala.com/blog/study-what-types-of-keywords-trigger-google-ai-overviews/)
- [Python for SEO](https://raseshkoirala.com/blog/python-for-seo/)
- [Cosine similarity for SEO](https://raseshkoirala.com/blog/cosine-similarity-for-seo/)
- [The TEI method for SEO](https://raseshkoirala.com/blog/tei-method-for-seo/)
- [The WH method for SEO content](https://raseshkoirala.com/blog/how-to-write-great-seo-content-using-wh-method/)
- [How to do SEO for Lovable websites](https://raseshkoirala.com/blog/how-to-do-seo-for-lovable-websites/)
- [What is KGR in SEO?](https://raseshkoirala.com/blog/what-is-kgr-in-seo/)
- [How to hire an SEO expert?](https://raseshkoirala.com/blog/how-to-hire-an-seo-expert/)
- [SEO Freelancer Sydney](https://raseshkoirala.com/seo-freelancer/)
- [What is an SEO agency?](https://raseshkoirala.com/blog/what-is-an-seo-agency/)
- [The 5 best SEO agencies in Sydney (2026)](https://raseshkoirala.com/blog/best-seo-agencies-sydney/)
- [What is enterprise SEO?](https://raseshkoirala.com/blog/what-is-enterprise-seo/)
- [What is white label SEO?](https://raseshkoirala.com/blog/what-is-white-label-seo/)
- [How to choose an SEO agency](https://raseshkoirala.com/blog/how-to-choose-an-seo-agency/)
- [How long does local SEO take?](https://raseshkoirala.com/blog/how-long-does-local-seo-take/)
- [What is marketplace SEO?](https://raseshkoirala.com/blog/what-is-marketplace-seo/)
- [Does metadata help SEO?](https://raseshkoirala.com/blog/does-metadata-help-seo/)
- [Are orphan pages bad for SEO?](https://raseshkoirala.com/blog/are-orphan-pages-bad-for-seo/)
- [How much does SEO cost for small business?](https://raseshkoirala.com/blog/how-much-does-seo-cost-for-small-business/)
- [How long do backlinks take to work?](https://raseshkoirala.com/blog/how-long-do-backlinks-take-to-work/)
- [How to end a blog post](https://raseshkoirala.com/blog/how-to-end-a-blog-post/)
- [What is a personal blog?](https://raseshkoirala.com/blog/what-is-a-personal-blog/)
- [How to start a blog in Australia](https://raseshkoirala.com/blog/how-to-start-a-blog-australia/)
- [Can you change a domain name of a website?](https://raseshkoirala.com/blog/can-you-change-a-domain-name-of-a-website/)
- [How to find when a website was published](https://raseshkoirala.com/blog/how-to-find-when-a-website-was-published/)
- [What is a dynamic web page?](https://raseshkoirala.com/blog/what-is-a-dynamic-web-page/)
- [Technical SEO fixes for AI websites that move rankings](https://raseshkoirala.com/blog/technical-seo-fixes-for-ai-websites-that-actually-move-rankings/)
- [Lovable HTML vs Prerender.io](https://raseshkoirala.com/blog/lovablehtml-vs-prerender-io/)
- [How to rank for "near me" searches](https://raseshkoirala.com/blog/how-to-rank-for-near-me-searches/)
- [How to evaluate backlink domains](https://raseshkoirala.com/blog/how-to-evaluate-backlink-domains/)
- [Ecommerce pagination canonicals](https://raseshkoirala.com/blog/ecommerce-pagination-canonicals-pros-and-cons/)
- [How to change meta title for Shopify Markets](https://raseshkoirala.com/blog/how-to-change-meta-title-for-shopify-markets/)
- [What is black hat SEO?](https://raseshkoirala.com/blog/what-is-black-hat-seo/)
- [How to report black hat SEO and when to report it](https://raseshkoirala.com/blog/how-to-report-black-hat-seo-when-to-report/)
- [Parasite SEO](https://raseshkoirala.com/blog/parasite-seo/)
- [What does a content strategist do?](https://raseshkoirala.com/blog/what-does-a-content-strategist-do/)
- [How to get SEO clients](https://raseshkoirala.com/blog/how-to-get-seo-clients/)
- [Top 5 SEOs who transformed my career](https://raseshkoirala.com/blog/top-5-seos-who-transformed-my-career/)
- [How long does it take to learn SEO?](https://raseshkoirala.com/blog/how-long-does-it-takes-to-learn-seo/)
- [SEO in layman's terms](https://raseshkoirala.com/blog/seo-in-laymans-terms/)
- [Write an SEO-friendly blog post](https://raseshkoirala.com/blog/write-seo-friendly-blog-post/)
- [Ways to grow your business](https://raseshkoirala.com/blog/ways-to-grow-your-business/)
- [Why are my Google reviews decreasing?](https://raseshkoirala.com/blog/why-are-my-google-reviews-decreasing-understanding-the-issue-and-what-you-can-do/)
- [What to do when Google is down](https://raseshkoirala.com/blog/what-to-do-when-google-is-down/)
- [Adobe to buy Semrush](https://raseshkoirala.com/blog/adobe-to-buy-semrush/)
- [Shopify Partners is down](https://raseshkoirala.com/blog/shopify-partners-down/)

## Optional

- [Crawling](https://raseshkoirala.com/learn-seo/how-search-engines-work/crawling/)
- [Indexing](https://raseshkoirala.com/learn-seo/how-search-engines-work/indexing/)
- [Ranking](https://raseshkoirala.com/learn-seo/how-search-engines-work/ranking/)
- [Google AI](https://raseshkoirala.com/learn-seo/how-search-engines-work/google-ai/)
- [How to find keywords](https://raseshkoirala.com/learn-seo/keyword-research/how-to-find-keywords/)
- [Keyword difficulty and volume](https://raseshkoirala.com/learn-seo/keyword-research/kd-and-volume/)
- [Keyword map](https://raseshkoirala.com/learn-seo/keyword-research/keyword-map/)
- [Long-tail keywords](https://raseshkoirala.com/learn-seo/keyword-research/long-tail/)
- [Search intent](https://raseshkoirala.com/learn-seo/keyword-research/search-intent/)
- [Title tags](https://raseshkoirala.com/learn-seo/on-page-seo/title-tags/)
- [Header tags](https://raseshkoirala.com/learn-seo/on-page-seo/header-tags/)
- [Content optimisation](https://raseshkoirala.com/learn-seo/on-page-seo/content-optimisation/)
- [Internal linking](https://raseshkoirala.com/learn-seo/on-page-seo/internal-linking/)
- [Schema markup](https://raseshkoirala.com/learn-seo/on-page-seo/schema-markup/)
- [Image optimisation](https://raseshkoirala.com/learn-seo/on-page-seo/image-optimisation/)
- [Site architecture](https://raseshkoirala.com/learn-seo/technical-seo/site-architecture/)
- [Core Web Vitals](https://raseshkoirala.com/learn-seo/technical-seo/core-web-vitals/)
- [Canonicalisation](https://raseshkoirala.com/learn-seo/technical-seo/canonicalisation/)
- [Crawl budget](https://raseshkoirala.com/learn-seo/technical-seo/crawl-budget/)
- [Sitemaps and robots](https://raseshkoirala.com/learn-seo/technical-seo/sitemaps-robots/)
- [Domain authority](https://raseshkoirala.com/learn-seo/link-building/domain-authority/)
- [How to earn links](https://raseshkoirala.com/learn-seo/link-building/how-to-earn-links/)
- [Outreach](https://raseshkoirala.com/learn-seo/link-building/outreach/)
- [Backlink audit](https://raseshkoirala.com/learn-seo/link-building/backlink-audit/)
- [Content brief](https://raseshkoirala.com/learn-seo/content-strategy/content-brief/)
- [Content clusters](https://raseshkoirala.com/learn-seo/content-strategy/content-clusters/)
- [Content pruning](https://raseshkoirala.com/learn-seo/content-strategy/content-pruning/)
- [E-E-A-T](https://raseshkoirala.com/learn-seo/content-strategy/eeat/)
- [Writing for SEO](https://raseshkoirala.com/learn-seo/content-strategy/writing-for-seo/)
- [Key metrics](https://raseshkoirala.com/learn-seo/measuring-seo/key-metrics/)
- [Organic traffic](https://raseshkoirala.com/learn-seo/measuring-seo/organic-traffic/)
- [Rank tracking](https://raseshkoirala.com/learn-seo/measuring-seo/rank-tracking/)
- [SEO audit](https://raseshkoirala.com/learn-seo/measuring-seo/seo-audit/)
- [Ahrefs](https://raseshkoirala.com/learn-seo/seo-tools/ahrefs/)
- [Semrush](https://raseshkoirala.com/learn-seo/seo-tools/semrush/)
- [Surfer SEO](https://raseshkoirala.com/learn-seo/seo-tools/surfer-seo/)
- [Google Search Console](https://raseshkoirala.com/learn-seo/seo-tools/google-search-console/)
- [Google Analytics](https://raseshkoirala.com/learn-seo/seo-tools/google-analytics/)