Free SEO audit with 10 action points - $2K worth of value

Home

SEO Consulting SEO Copywriting Website Migration SEO for M&A AI Search & LLM Visibility Headless & JavaScript SEO Reputation & SERP Management SEO Training Guest Post Backlinks Prices & Packages

Website Design Claude Websites Google Ads Management Landing Pages

5.0 on Google · 10+ years in SEO

Online Reputation Management and SERP Management

Q: Is reputation management confidential?

Yes. An NDA is signed on request and client names or details are not published.

Q: Do you handle personal reputation as well as business?

Yes. Founders, executives and professionals are helped with their personal name results, as well as business and brand results.

When someone Googles you, page one is your reputation. Remove what can be removed, outrank what cannot.

Confidential, NDA on request
Removals, suppression and reviews
Honest view before you spend a dollar

Request a confidential assessment How it works

10+ Yearsof SEO Experience

Confidential

NDA on request

Covers

Business and personal

Typical timeline

3 to 6 months

Approach

Remove, suppress, protect

Home / Reputation & SERP Management

I approach reputation as an SEO problem first. Search results are rankings, and rankings can be changed with the right content, links and removals. Every engagement is confidential, and I tell you honestly what can and cannot be done before you spend a dollar.

Why Your Brand SERP Matters

Clients, investors, employers and partners all search before they call. If a negative result sits in the top five, many of them will not get past it. That costs enquiries, sales and hires, and most of the time you will never know it happened.

Furthermore, AI tools now summarise what the web says about you. ChatGPT, Gemini and Google's AI Overviews draw on the same pages that rank. So a negative result can end up in an AI answer too, stated as fact.

What I Can Help With

Negative news articles or blog posts ranking for your name or brand
Low ratings or unfair reviews on Google and review platforms
Forum threads, complaint sites and Reddit posts on page one
Outdated information, such as old roles, closed businesses or resolved disputes
Impersonation, copied content or someone else with the same name ranking first
A thin brand SERP with nothing you control, which leaves room for anything to rank
Incorrect or negative descriptions of your brand in AI answers

How SERP Management Works

Audit the results

I review page one and two for your name, brand and key variations, such as "[brand] reviews", "[brand] scam" or "[name] [company]". I check them on Google desktop and mobile, in Australia and any other markets that matter, and in Google's autocomplete and "People also ask".

Each result is scored as positive, neutral or negative, along with how strong it is and how hard it would be to move.

Remove what can be removed

Some content can come down legitimately. Options include:

Reporting reviews that breach Google's policies, such as fake, off-topic or conflict-of-interest reviews
Google's removal tools for personal information such as phone numbers, addresses or doxxing
Outdated content removal requests once a page has been changed or deleted
Requests to publishers to update, correct or de-index old articles
Copyright takedowns where your own content has been copied without permission
Platform reports for impersonation and harassment

Where content may be defamatory, I will tell you plainly that it is a legal question and you should speak with a lawyer. I can then support the search side once there is an outcome.

Suppress what cannot be removed

Most negative results cannot be deleted. They can, however, be outranked. Suppression means building and promoting stronger, accurate pages until they take the top positions and push the negative result down.

Pages that typically rank well for a brand or person include:

Your own website, with strong About, team and press pages
LinkedIn, Crunchbase, Google Business Profile and industry directory profiles
Social profiles you keep active, such as YouTube, Instagram, X and Facebook
Interviews, podcasts, guest articles and press features on trusted sites
A personal site or additional brand properties where it makes sense

Then I strengthen those pages with internal links, structured data and genuine external links, so Google has good reason to rank them first.

Rebuild and protect

Once page one is under control, the job is to keep it that way. That means a steady review flow, regular content and monitoring for new results, so problems are caught early.

Actionable tip: search your brand name plus "reviews", "complaints" and "scam" in an incognito window. Those are the searches serious buyers run, and they are often worse than the plain brand search.

Review Management

Reviews are the most visible part of your reputation, and they feed straight into map rankings and AI summaries.

I set up a simple system to ask every happy customer for a review at the right moment, with a direct link. I also help you reply to every review, including the bad ones, in a way that reads well to future customers. Policy-breaching reviews get reported through the proper channels.

The fastest way to bury one unfair review is twenty fair ones. It also makes your rating far more resilient the next time something goes wrong.

Reputation in AI Search

I test what ChatGPT, Gemini, Perplexity and Google's AI Overviews say about your brand, and which sources they cite. If the description is wrong or leans on a negative page, I work on the source material: your own pages, entity profiles, schema and positive third-party coverage. You can read more about this on my AI search and LLM visibility page.

What I Will Not Do

Parts of the reputation industry rely on tactics that backfire. I do not post fake reviews, file false copyright or legal claims, build spam networks, attack competitors or promise guaranteed removals. These approaches can get your business penalised, breach Australian Consumer Law on fake reviews, and become a worse story than the original problem.

Everything I do is something you would be comfortable explaining if a journalist asked.

How Long Reputation Management Takes

Removals and review fixes can work within days or weeks. Suppression takes longer, because new pages need time to earn rankings. For a typical brand or personal name, expect meaningful movement in three to six months. Strong negative results on high-authority news sites can take longer.

Honestly, results depend on how competitive your name is and how strong the negative page is. I will give you a realistic view after the assessment, not before.

Actionable tip: claim your name on every major platform now, even if you rarely use them. Profiles you own are your best defence before anything negative appears.

Who This Service Is For

Businesses with a negative article, review or thread ranking for their brand
Founders, executives and professionals whose personal name results affect their work
Companies after a rebrand, merger or resolved dispute with outdated results still ranking
Brands that want to own page one before a launch, raise or sale
Local businesses whose Google rating is costing them calls

How an Engagement Works

Confidential assessment

I review your search results and AI answers, and tell you what is possible. NDA on request.

Plan

Removal requests, suppression targets, content and review steps, in priority order.

Execution

I build and promote the assets and manage removals and reviews.

Monitoring

Monthly tracking of page one, reviews and AI descriptions, with alerts for anything new.

Frequently asked questions

Can you remove negative Google results?

Some, yes, when they breach platform policies, expose personal information or are outdated. Most negative results cannot be removed, but they can be pushed down with stronger pages.

Can you remove bad Google reviews?

Only if they break Google's review policies, such as fake reviews, spam or conflicts of interest. Genuine negative reviews stay. The answer to those is a good reply and more positive reviews.

How long does it take to push down a negative result?

Usually three to six months for meaningful movement, longer for strong news sites. It depends on the authority of the negative page and how many strong pages you already own.

Is reputation management confidential?

Yes. I sign an NDA on request and do not publish client names or details.

Do you handle personal reputation as well as business?

Yes. I work with founders, executives and professionals on their personal name results, as well as business and brand results.

Will it stop the problem coming back?

Ongoing monitoring and a strong page one make it much harder for new negative content to rank. Nobody can stop people publishing, but you can make sure it does not define you.

The bottom line

Your search results are often the first impression people get of you. Online reputation management takes control of that first page, removes what can be removed, outranks what cannot, and keeps the story accurate in AI answers too.

Request a confidential assessment See packages