The off-the-shelf 3-week SEO course
This is the plan most people start with. Three live, 2-hour lessons - one a week for three weeks - taught entirely on a real website. Between sessions I leave it with you to practise, then we review your work live at the start of the next lesson. By the end you can audit, research, optimise and build links on your own.
Personalised 1:1 SEO training - three 2-hour lessons across three weeks.
- 3 x 2-hour live 1:1 lessons (one per week)
- Taught on your own website - or a blog playground I set up for you
- Hands-on with Screaming Frog, Semrush and a real keyword-to-content workflow
- SEO audit, on-page techniques, keyword research, backlinks & link building
- Optional AI route - future-ready SEO with Claude
- Homework between lessons, reviewed together live
- Domain, hosting & playground provided if you don’t have a site
What you need
A laptop
Any modern laptop. We work on your real browser and tools, not slides.
Internet
A stable connection - lessons run in person in Sydney or over video.
Willingness to learn
No experience needed. Curiosity and a couple of hours of practice between lessons.
Taking the AI route? You’ll also want Claude - we use it for research, audits and content the future-ready way.
Who it’s for
- Business owners. Bring your own business website and learn on the exact site you want to grow. Every technique is applied to your pages, not a demo.
- Anyone without a website yet. No problem - I’ll set up a blog as your playground so you learn on a real, live site from day one.
- Marketers & career-switchers. People who want a genuine, hands-on SEO skill rather than another certificate.
What I’ll set you up with
Domain
If you don’t have one, I’ll get you a domain to learn on and keep.
Hosting
Live hosting so your practice site is real, indexable and yours.
A blog playground
A ready-to-optimise site so nothing blocks you from doing the work.
The week-by-week plan
Foundations & your first audit
How search really works in 2026 (including AI Overviews), then we audit your live site together with Screaming Frog - crawl, indexation, titles, headings and structure. You leave with a prioritised fix list and your first tasks to action.
Keywords, intent & on-page
We review your Week 1 work, then do real keyword research in Semrush, map keywords to URLs by search intent, and apply on-page techniques to your pages - titles, content, internal links and schema. Homework: optimise two more pages.
Backlinks, link building & your plan
We cover backlinks and how to earn them - digital PR, guest posts and genuine outreach - plus how to measure results. You leave with a simple monthly routine so the site keeps improving after the course ends.
The AI route: future-ready SEO
SEO is changing fast. If you want to stay ahead, the AI route weaves Claude through every lesson - using AI to speed up audits, research and content while keeping the human judgment that actually ranks. You learn the fundamentals and the modern, AI-assisted way of working at the same time. More on where this is heading in SEO for AI-built websites and zero-click search.