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Rasesh Koirala
SEO Migration - Sydney

SEO website migration in Sydney, done without losing your rankings.

Replatforming, redesigning, changing domain or restructuring URLs? Those are the moments sites quietly lose 20 to 60 percent of their organic traffic. I’m Rasesh Koirala, an SEO migration consultant in Sydney. I map every URL, plan every redirect and QA the new site before and after launch so your rankings come through the move intact.

Plan my migration See the process
Based in
Sydney, AU
Covers
Replatform & redesign
Any stack
WordPress, Shopify, custom
Best engaged
Before you build

How migrations lose traffic

Almost every migration disaster traces back to the same handful of mistakes. Here is what actually goes wrong, and what a migration done properly prevents.

01

Missing or broken redirects

Old URLs change and nobody maps them. Every unredirected page is a 404 that drops its rankings and its backlinks. The single biggest cause of migration traffic loss.

02

Redirect chains and 302s

Redirects that hop through two or three URLs, or use temporary 302s instead of permanent 301s. Both bleed authority and slow crawling. Every redirect should be a single 301.

03

The staging noindex left on

The new site was blocked from indexing while it was built, and the block shipped to production. A single stray noindex or robots.txt disallow can deindex the whole site overnight.

04

Content quietly dropped

A redesign trims pages, shortens copy or merges sections, and the ranking signals go with them. Migrations should preserve the content that earns your traffic, not restyle it away.

05

Changed URLs for no reason

A new CMS invents a new URL pattern when the old one worked fine. The safest URL in a migration is the one that does not change. Keep what you can; redirect what you must.

06

No benchmark, no monitoring

Nobody recorded rankings, traffic and indexed URLs before launch, so nobody can tell what broke. A migration without a before-and-after baseline is a migration you cannot debug.

What an SEO migration engagement covers

Three phases, one goal: your search visibility survives the move. I own the SEO side and brief your developers, then verify the work on staging and after launch.

01 / BEFORE

Audit & URL mapping

A full crawl of the current site, a benchmark of rankings and traffic, and a 1:1 map of every old URL to its new destination - the document the whole migration hangs on.

Technical SEO guide ->
02 / STAGING

Redirect spec & QA

A clean 301 redirect specification, plus staging QA: titles, canonicals, structured data, internal links, sitemaps and the all-important indexing check before you go live.

Redirect generator ->
03 / LAUNCH

Go-live & recovery

A launch-day checklist, sitemap submission, and close monitoring of crawling, indexing and rankings for the weeks after - catching and fixing regressions fast.

Sitemap generator ->
Home / SEO Website Migration

Why website migrations are the riskiest thing you do in SEO

A migration is any change big enough that Google has to re-learn your site: moving to a new platform, redesigning, changing domain or brand, moving to HTTPS, or restructuring your URLs. Businesses treat these as design or development projects, so SEO gets involved late - often the week of launch - and by then the expensive mistakes are already baked in. The result is depressingly common: traffic falls off a cliff the day the new site goes live, and it does not come back on its own.

It does not have to go that way. A migration planned with SEO from the start almost always holds its rankings, and frequently improves them, because the move becomes a chance to fix the technical debt and thin content that were holding the old site back. The difference between a migration that grows traffic and one that halves it is not luck. It is a redirect map, a staging QA pass, and someone watching Search Console the week after launch.

How an SEO migration works, step by step

1. Benchmark & crawl

Record current rankings, organic traffic, top pages and indexed URLs, then crawl the whole site so nothing gets lost. This is the baseline everything is measured against.

2. URL map & redirects

Every old URL mapped to its exact new destination as a single 301 - no chains, no dumping everything on the homepage, no 404s for pages that earned links.

3. Staging QA

On the staging site: titles, meta, canonicals, headings, structured data, internal links, image alts, sitemaps and speed - all checked before, not after, launch.

4. Launch & monitor

Remove the staging noindex, submit the new sitemap, and watch crawling, indexing and rankings daily for the first weeks, fixing regressions as they surface.

You can pressure-test parts of this yourself with my free tools - build the rules with the htaccess redirect generator, sanity-check crawl rules in the robots.txt tester, and generate the new XML sitemap - or hand the whole thing to me.

Migrations I handle

Replatforms (WordPress, Shopify, Magento, Wix, custom builds and back again), site redesigns and rebuilds, domain and brand changes, HTTP to HTTPS moves, subdomain to subfolder consolidations, merging multiple sites into one, and international or URL-structure changes. Ecommerce migrations - where thousands of product and collection URLs move at once - are where careful mapping matters most, and where I spend a lot of my time.

SEO migration consulting across Sydney and Australia

I’m based in Sydney and work with businesses and agencies across Australia on migrations of every size. If a redesign or replatform is on your roadmap, the cheapest time to involve me is now, while the new site is still being planned. Browse my SEO consulting work, read the industry playbooks, or send me your project and I’ll tell you exactly where the risk is.

We replatformed onto Shopify and expected to hold our breath for a month. Rasesh mapped every URL, briefed our devs, and we came through the launch without losing a position. The forecast panic never happened.
- Ecommerce founder, Sydney AU

SEO migration FAQ

What is an SEO website migration?

Any significant change to your site that search engines have to re-process: a replatform, a redesign, a domain or brand change, a move to HTTPS, or a change to your URL structure. Done without SEO planning, these routinely lose 20 to 60 percent of organic traffic. Done properly, rankings hold and often improve.

How much do SEO migration services in Sydney cost?

A migration is a one-off fee scaled to your site’s monthly traffic: from AUD 999 for smaller sites, AUD 1,799 up to 2,000 visits a month, and AUD 2,399 above that. It covers the pre-migration audit, URL and redirect mapping, staging QA, launch support and post-launch monitoring - the same pricing shown on prices & packages. Send your details via the contact page for a real number.

Will I lose rankings when I migrate my website?

Some short-term fluctuation is normal while Google re-crawls and re-indexes the new site. A well-planned migration with 1:1 redirects, preserved content and clean technical signals usually recovers within a few weeks. Traffic loss becomes permanent when redirects are missing or wrong, URLs change without mapping, or content is dropped.

When should I plan the migration SEO work?

Before the new site is built, not after it launches. The most expensive migrations to fix are the ones where SEO is brought in the week of go-live. Involving a migration consultant during design and build lets you preserve URLs, plan redirects and catch indexation traps while they are still cheap to fix.

Do you work with my developer or agency?

Yes. I work alongside your in-house team, developer or design agency. I own the SEO side - the audit, URL map, redirect spec, launch checklist and monitoring - and hand your developers a clear brief, then verify it on staging and after launch.

Migrating soon? Let’s protect your traffic.

Send me your current site and what you’re moving to - a new platform, a new domain, a redesign. I reply within 1 to 2 business days with where the SEO risk is and how I’d handle it.

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