SEO Frameworks

Frameworks are the difference between “I did some SEO this month” and a repeatable system that survives staff changes, platform migrations and Google updates. These are the ones I actually run on client work. Each links to a deeper write-up.

Content frameworks

• The WH method. A way to outline an article around the who/what/where/when/why/how grid so it covers the actual user intent without bloat.
• The TEI method. Topic × Entity × Intent - how I decide whether a keyword deserves a page at all.
• Cosine similarity briefs. Building a content brief that semantically lines up with what’s already ranking, without scraping the SERP word-for-word.
• Content pruning rubric. When to consolidate, when to redirect, when to delete.

Technical frameworks

• Technical fixes for AI-built sites. The repeatable checklist I run on Lovable, Bolt and v0 sites.
• Pagination canonical decision tree. When to self-canonical, when to canonical to page 1, when to noindex.
• Crawl budget triage. Where the budget actually leaks on a 50k-URL store.

Link & authority frameworks

• Backlink domain scoring. The 6-factor sheet I score every prospective link with.
• Outreach sequence. The 3-touch sequence that gets replies without being annoying.

Measurement frameworks

• Five-metric dashboard. The only five numbers you need to look at weekly.
• Python for SEO scripts. The handful of scripts I rerun every month.

Downloadable templates

Same frameworks, in template form. Drop them on your team Drive and adapt. Free, no email required.

How to use these

None of these will rank your site by themselves. They’re the structure - the work goes in the cells. Pair them with the relevant module in the free course, customise for your stack, and run them at a quarterly cadence rather than once.

Need a hand running them?

Most clients run these themselves after a kickoff workshop. If you’d rather have me drive, the contact page is the way.