Electricians compete in the same local-pack arena as plumbers, but with a twist: alongside the emergency “power is out” searches, a big chunk of the money is in planned, high-value work - switchboard upgrades, rewires, EV charger installs, level 2 (ASP) connections. Those customers research before they call, which means dedicated service pages actually get read and compared. So you play two games at once: win the map pack for urgent jobs, and rank service pages for the considered ones.
Keywords worth targeting
- “emergency electrician [suburb]” / “electrician near me” - urgent, call-now, map-pack driven.
- “level 2 electrician [suburb]” - high-value ASP work, lower competition, worth its own page.
- “switchboard upgrade [suburb]” / “house rewiring cost” - planned, researched, high-ticket.
- “EV charger installation [suburb]” / “ceiling fan installation” - growing demand competitors have not built pages for yet.
Pages to build
Service x suburb pages
Emergency, level 2, switchboards, rewires, EV chargers - each crossed with your suburbs. This wins the organic long tail the map pack cannot cover.
High-value job pages
Switchboard upgrades, rewires and EV installs get researched. A proper page with pricing guidance, process and photos converts the considered buyer.
Trust & licensing
Licence numbers, insurance, reviews and real job photos. Electrical is safety-critical - visible credentials close the job and support E-E-A-T.
Google Ads + SEO together
Run Local Services Ads and search Google Ads for the urgent, high-intent terms where a lead is worth a lot, and let SEO carry the planned work where buyers compare over days. Ads also tell you which services actually convert - feed those winners straight into your SEO page priorities. For a newer electrician with no rankings yet, Ads are how you eat while the SEO cooks.
Google Maps: your foundation
Same rules as any trade: fully complete the Google Business Profile, correct primary category, service-area setup if you run from a van, and a relentless review habit. Add photos of real jobs - switchboards, clean cabling, finished installs. Reviews and proximity decide the map pack, and the map pack decides who gets the emergency call.
Golden nuggets
- Run a branded campaign - your flyers depend on it. Every flyer, fridge magnet and van wrap sends people to Google to type your business name. If a competitor is bidding on that name, they intercept the lead you paid to create. A branded Google Ads campaign costs almost nothing per click and locks the top spot to you. Most electricians never do this - it is free money.
- Build the pages nobody else builds. “Level 2 electrician [suburb]” and “EV charger installation” have real demand and thin competition. First proper page wins.
- Photos of tidy work convert. Neat switchboards and cabling signal quality better than any slogan. Upload them to your profile and service pages.
- Track calls. Know which page and which channel produced each call so you invest where the jobs actually come from.
Want this built and your brand protected? See SEO consulting, or have me train your team.