Knowledge check: content strategy
1. A cluster hub should link to…
- a. Only top-performing spokes
- b. Every spoke
- c. The home page only
- d. External authority sites
Answer
b. See content clusters.2. What never belongs in a content brief?
- a. Keyword density target
- b. Outline
- c. Internal link list
- d. Word count range
Answer
a. See content brief.3. Where should the answer to the query be on the page?
- a. The conclusion
- b. Spread evenly
- c. First 100 words
- d. Bottom 200 words
Answer
c. See writing for SEO.4. A zero-traffic page with strong backlinks should be…
- a. Deleted
- b. 301’d to a related page
- c. Left alone
- d. Made noindex
Answer
b. Preserve the link equity. See content pruning.5. The first “E” in E-E-A-T is…
- a. Engagement
- b. Expertise
- c. Experience
- d. Editorial