Knowledge check: measuring SEO
1. Source of truth for organic clicks Google delivered?
- a. GA4
- b. GSC
- c. Ahrefs
- d. Bing Webmaster
Answer
b. See key metrics.2. Why is plain “position 3” misleading in 2026?
- a. Google hides positions
- b. AI Overviews and SERP features can suppress click share
- c. Position 3 doesn’t exist
- d. It’s not
Answer
b. See rank tracking.3. Best comparison period for ecommerce traffic?
- a. WoW
- b. MoM
- c. YoY
- d. Day-over-day
Answer
c. Seasonality dominates. See organic traffic.4. Output of a good SEO audit?
- a. 100-page PDF
- a. Tweet thread
- c. Prioritised fix list + 30/60/90 plan
- d. Slack message
Answer
c. See SEO audit.5. Impressions flat, clicks down 30%, rankings unchanged - most likely cause?
- a. Manual action
- b. New AI Overview or SERP feature absorbing clicks
- c. Site speed
- d. Server downtime